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创新或死亡:技术公司如何在世界市场环境下实现管理 INNOVATE OR PERISH:

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创新或死亡:技术公司如何在世界市场环境下实现管理 INNOVATE OR PERISH:水利图书 W7u7~H \'wj8f

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作  者: Edward Kahn 著

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出 版 社: 吉林长白山水利图书DY t f+CltY

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出版时间: 2007-1-1水利图书6M{3rxc

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页  数: 303

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印刷时间: 2006-12-1

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I S B N : 9780471779308水利图书t(X(Y}(T

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所属分类: 图书 >> 进口原版书 >> 经管与理财 Business & Investing

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内容简介

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Essential reading for IP managers and corporate executives, Innovate or Perish is a new road map equipping readers with the principles and tools needed for their companies to compete in the emerging creativity economy. Edited by Edward Kahn, this seminal book includes contributions from seasoned intellectual property (IP) professionals—including Ed Walsh, Karl Jorda, Wayne Jaeschke, Abha Divine, and Damon Matteo.

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,Et{%vZV0  作者简介:

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d$WPe1`^0  EDWARD KAHN is founder and President of EKMS, Inc., an intellectual property management firm established in 1986 and based in Cambridge, Massachusetts. EKMS helps companies realize the full commercial value of their patents and technologies.? Edward's main areas of expertise are technology assessment and deal making. EKMS clients include the world's leading computer, automotive, aerospace life sciences, and chemical manufacturers such as Boeing, Pharmacia, DuPont, and IBM Corporation, as well as smaller corporations, universities, and individual inventors. He is frequently asked to write and comment on intellectual property topics in the business and trade press, and at conferences and forums around the country.

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目录水利图书1hE(g;Yn`

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ABOUT THE EDITOR

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Zc]5Gx r0ABOUT THE AUTHORS

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PREFACE BY HENRY CHESBROUGH水利图书:ZG4?7As!~

C6G L/ZF]0Part 1: PRINCIPLES OF GLOBAL LEADERSHIP IN THE ENDURING TECHNOLOGY COMPANY

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 1 THE POLYMATH CEO: ENLIGHTENED LEADERSHIP FOR THE ENDURING TECHNOLOGY COMPANY (EDWARD KAHN)

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PART 2: INTELLECTUAL PROPERTY MANAGEMENT水利图书Gh+y9q;z N ]Q n!Z

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 2 THE IP TOOLKIT: MAXIMIZING BUSINESS VALUE FROM INTELLECTUAL PROPERTY (EDMUND WALSH)

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I8|~n'^[#B0 3 HARVESTING NEW INTELLECTUAL ASSETS: THE ROLE OF BUSINESS METHOD PATENTS AND TRADE SECRETS IN STRATEGIC IP MANAGEMENT (KARL JORDA and WAYNE JAESCHKE)

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vW&g-r'nC.I0 4 GIANTS CAN BE NIMBLE: THE SBC STORY (ABHA DIVINE)水利图书.E)q2M)|;O(R:[\$k7an.@

2hU _g$|3Z.d6b+l0 5 INNOVATION ASSET PORTFOLIO: THE INTELLECTUAL PROPERTY MUSE GETS AN MBA (DAMON MATTEO)

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PART 3: INNOVATION水利图书-v^Wo@[Y;b7O

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 6 INNOVATION STRATEGY: THE ESSENTIAL INGREDIENT (MICHAEL KAYAT)水利图书7Y*Rs9v @KH%y

%_hPU*@K0 7 MAXIMIZING INNOVATION TEAMS: THE INTERNAL AND EXTERNAL CONNECTION NETWORK (CARSTEN WITTRUP)水利图书Q'BwkF7[

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 8 ROAD-MAPPING DISRUPTIVE TECHNICAL THREATS AND OPPORTUNITIES IN COMPLEX, TECHNOLOGY-BASED SUBSYSTEMS: THE SAILS METHODOLOGY (BRUCE VOJAK and FRANK CHAMBERS)水利图书#qh-k|*{FOEH @

.EK bZ\Y$G#X0PART 4: PARTNERED TECHNOLOGY AND BUSINESS DEVELOPMENT

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bIZ5}^)l0 9 OPEN FOR BUSINESS: THE AIR PRODUCTS AND CHEMICALS STORY (JOHN TAO and VINCENT MAGNOTTA)水利图书#PtKf7R2?@$~C

Jcb'Y,G} M%q"h0APPENDIX 9A: DETERMINING FAIR ROYALTY RATES FOR UNIVERSITY-DEVELOPED TECHNOLOGY EXCLUSIVE LICENSE OPTION水利图书p.G?j/SG

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10 DEVELOPING GROWTH STRATEGIES USING INTELLECTUAL ASSETS AND STRATEGIC ALLIANCES (DENNIS McCULLOUGH)

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11 INNOVATION AND THE BIOPHARMACEUTICAL INDUSTRY: CRISIS OR CROSSROADS? (RONALD LINDSAY)

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-HMaT3G012 BUILDING COMPANIES ON NOT-SO-FERTILE SOIL (TERI WILLEY)

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