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创新或死亡:技术公司如何在世界市场环境下实现管理 INNOVATE OR PERISH:

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9Fy!A'm m ^P.le0创新或死亡:技术公司如何在世界市场环境下实现管理 INNOVATE OR PERISH:

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?OQ_+\&[C*C0作  者: Edward Kahn 著水利图书F+C9h waV

f Pg a~0出 版 社: 吉林长白山水利图书9SD8Kf;XY

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出版时间: 2007-1-1水利图书U$B7W XLDh

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版  次: 1水利图书7vx1iEwEx

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页  数: 303水利图书X4N d;j6ig^x

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印刷时间: 2006-12-1水利图书}wh1ef5}.J s

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开  本:水利图书2x+c,e1w#@8A#E

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印  次:

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纸  张: 胶版纸

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I S B N : 9780471779308水利图书j6xI\)ZIK(Nwa

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所属分类: 图书 >> 进口原版书 >> 经管与理财 Business & Investing

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r bt"C;etBq&q0内容简介水利图书&btz}KC#f*GZ @{

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Essential reading for IP managers and corporate executives, Innovate or Perish is a new road map equipping readers with the principles and tools needed for their companies to compete in the emerging creativity economy. Edited by Edward Kahn, this seminal book includes contributions from seasoned intellectual property (IP) professionals—including Ed Walsh, Karl Jorda, Wayne Jaeschke, Abha Divine, and Damon Matteo.水利图书 u$wA.xd r5WE"B

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'eR9k$h5VH6vKja0  EDWARD KAHN is founder and President of EKMS, Inc., an intellectual property management firm established in 1986 and based in Cambridge, Massachusetts. EKMS helps companies realize the full commercial value of their patents and technologies.? Edward's main areas of expertise are technology assessment and deal making. EKMS clients include the world's leading computer, automotive, aerospace life sciences, and chemical manufacturers such as Boeing, Pharmacia, DuPont, and IBM Corporation, as well as smaller corporations, universities, and individual inventors. He is frequently asked to write and comment on intellectual property topics in the business and trade press, and at conferences and forums around the country.水利图书m:t:^l-`r e

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ABOUT THE EDITOR水利图书I\{ YqC gw

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ABOUT THE AUTHORS水利图书~E [9Q|)J P

o3U%_Fb0PREFACE BY HENRY CHESBROUGH

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Part 1: PRINCIPLES OF GLOBAL LEADERSHIP IN THE ENDURING TECHNOLOGY COMPANY

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 1 THE POLYMATH CEO: ENLIGHTENED LEADERSHIP FOR THE ENDURING TECHNOLOGY COMPANY (EDWARD KAHN)

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+z:n|5J? w0PART 2: INTELLECTUAL PROPERTY MANAGEMENT

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 2 THE IP TOOLKIT: MAXIMIZING BUSINESS VALUE FROM INTELLECTUAL PROPERTY (EDMUND WALSH)水利图书F f sl*YV-Z L

d1Q#|3mw]+w0 3 HARVESTING NEW INTELLECTUAL ASSETS: THE ROLE OF BUSINESS METHOD PATENTS AND TRADE SECRETS IN STRATEGIC IP MANAGEMENT (KARL JORDA and WAYNE JAESCHKE)水利图书grLG eW#B G

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 4 GIANTS CAN BE NIMBLE: THE SBC STORY (ABHA DIVINE)

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C*gf[Wg5qHnd0 5 INNOVATION ASSET PORTFOLIO: THE INTELLECTUAL PROPERTY MUSE GETS AN MBA (DAMON MATTEO)水利图书3x yYv$_"X6ww

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PART 3: INNOVATION

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~-s-a]KY9^)cR0 6 INNOVATION STRATEGY: THE ESSENTIAL INGREDIENT (MICHAEL KAYAT)水利图书_F2J!MA z

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 7 MAXIMIZING INNOVATION TEAMS: THE INTERNAL AND EXTERNAL CONNECTION NETWORK (CARSTEN WITTRUP)

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 8 ROAD-MAPPING DISRUPTIVE TECHNICAL THREATS AND OPPORTUNITIES IN COMPLEX, TECHNOLOGY-BASED SUBSYSTEMS: THE SAILS METHODOLOGY (BRUCE VOJAK and FRANK CHAMBERS)水利图书zO3Q{1~q;m-L2P1?

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PART 4: PARTNERED TECHNOLOGY AND BUSINESS DEVELOPMENT

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 9 OPEN FOR BUSINESS: THE AIR PRODUCTS AND CHEMICALS STORY (JOHN TAO and VINCENT MAGNOTTA)水利图书eXTl5|[vQ

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APPENDIX 9A: DETERMINING FAIR ROYALTY RATES FOR UNIVERSITY-DEVELOPED TECHNOLOGY EXCLUSIVE LICENSE OPTION

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10 DEVELOPING GROWTH STRATEGIES USING INTELLECTUAL ASSETS AND STRATEGIC ALLIANCES (DENNIS McCULLOUGH)水利图书4T7vR^(vw

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11 INNOVATION AND THE BIOPHARMACEUTICAL INDUSTRY: CRISIS OR CROSSROADS? (RONALD LINDSAY)水利图书q6mw2R)GH R-wJ7k

R?'z a;^Y&o(ge012 BUILDING COMPANIES ON NOT-SO-FERTILE SOIL (TERI WILLEY)水利图书a0f0`0?1[:x:[ O~

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