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创新或死亡:技术公司如何在世界市场环境下实现管理 INNOVATE OR PERISH:

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创新或死亡:技术公司如何在世界市场环境下实现管理 INNOVATE OR PERISH:

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&b6M)O@/L7bDi0作  者: Edward Kahn 著水利图书9RF(bdO W }*h

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出 版 社: 吉林长白山

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出版时间: 2007-1-1水利图书{5Zz$[-y;WY0_-dU

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字  数:

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版  次: 1水利图书2|e C(DiF/OD4k

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页  数: 303水利图书#e/~*Ggh4M'~b

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印刷时间: 2006-12-1水利图书 TT.kDoH

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B"I3hV9z(R y0I S B N : 9780471779308

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包  装: 精装

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W+XK^#UR0MA0所属分类: 图书 >> 进口原版书 >> 经管与理财 Business & Investing水利图书*J(Gd K F } p

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内容简介

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3gT P ][y{!|LE0Essential reading for IP managers and corporate executives, Innovate or Perish is a new road map equipping readers with the principles and tools needed for their companies to compete in the emerging creativity economy. Edited by Edward Kahn, this seminal book includes contributions from seasoned intellectual property (IP) professionals—including Ed Walsh, Karl Jorda, Wayne Jaeschke, Abha Divine, and Damon Matteo.

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  作者简介:水利图书CTjlqa9Z;?

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  EDWARD KAHN is founder and President of EKMS, Inc., an intellectual property management firm established in 1986 and based in Cambridge, Massachusetts. EKMS helps companies realize the full commercial value of their patents and technologies.? Edward's main areas of expertise are technology assessment and deal making. EKMS clients include the world's leading computer, automotive, aerospace life sciences, and chemical manufacturers such as Boeing, Pharmacia, DuPont, and IBM Corporation, as well as smaller corporations, universities, and individual inventors. He is frequently asked to write and comment on intellectual property topics in the business and trade press, and at conferences and forums around the country.

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目录水利图书AZpA'V&Q|6{~*P

1J4Jt y6at.i0ABOUT THE EDITOR水利图书/Rl;B5V9KQZ3g5N3sG

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ABOUT THE AUTHORS

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1f3r'g!e;V^4oE0PREFACE BY HENRY CHESBROUGH水利图书,x/d8T/N c_!`:x

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Part 1: PRINCIPLES OF GLOBAL LEADERSHIP IN THE ENDURING TECHNOLOGY COMPANY水利图书~_C)zGnF&|x&md

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 1 THE POLYMATH CEO: ENLIGHTENED LEADERSHIP FOR THE ENDURING TECHNOLOGY COMPANY (EDWARD KAHN)

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PART 2: INTELLECTUAL PROPERTY MANAGEMENT水利图书x,q0U4F%`:@X

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 2 THE IP TOOLKIT: MAXIMIZING BUSINESS VALUE FROM INTELLECTUAL PROPERTY (EDMUND WALSH)水利图书VDx[ Yj

8C"p1aW n@-b:Zh$a0 3 HARVESTING NEW INTELLECTUAL ASSETS: THE ROLE OF BUSINESS METHOD PATENTS AND TRADE SECRETS IN STRATEGIC IP MANAGEMENT (KARL JORDA and WAYNE JAESCHKE)水利图书 t1H0rg"Ek C3Y

qZ-Ty t0 4 GIANTS CAN BE NIMBLE: THE SBC STORY (ABHA DIVINE)水利图书5l ?4eM+kfXk.N$o

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 5 INNOVATION ASSET PORTFOLIO: THE INTELLECTUAL PROPERTY MUSE GETS AN MBA (DAMON MATTEO)水利图书3fidz"t9R3jIh

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PART 3: INNOVATION水利图书HbG1?%NH

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 6 INNOVATION STRATEGY: THE ESSENTIAL INGREDIENT (MICHAEL KAYAT)水利图书0A8Z4u@;\7h+Z4x]V9v"y1Z

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 7 MAXIMIZING INNOVATION TEAMS: THE INTERNAL AND EXTERNAL CONNECTION NETWORK (CARSTEN WITTRUP)水利图书vhd3^3M8U1B9ixw

)r3O*aMnB0 8 ROAD-MAPPING DISRUPTIVE TECHNICAL THREATS AND OPPORTUNITIES IN COMPLEX, TECHNOLOGY-BASED SUBSYSTEMS: THE SAILS METHODOLOGY (BRUCE VOJAK and FRANK CHAMBERS)水利图书 n"K:L&]/b

mgN(s boh0PART 4: PARTNERED TECHNOLOGY AND BUSINESS DEVELOPMENT水利图书4Fk4L(g4B;e7fY

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 9 OPEN FOR BUSINESS: THE AIR PRODUCTS AND CHEMICALS STORY (JOHN TAO and VINCENT MAGNOTTA)水利图书b%P^x;`4df

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APPENDIX 9A: DETERMINING FAIR ROYALTY RATES FOR UNIVERSITY-DEVELOPED TECHNOLOGY EXCLUSIVE LICENSE OPTION

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10 DEVELOPING GROWTH STRATEGIES USING INTELLECTUAL ASSETS AND STRATEGIC ALLIANCES (DENNIS McCULLOUGH)

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e7Jb%g j'R#t c011 INNOVATION AND THE BIOPHARMACEUTICAL INDUSTRY: CRISIS OR CROSSROADS? (RONALD LINDSAY)

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(D9QbI c(`!V1Q u012 BUILDING COMPANIES ON NOT-SO-FERTILE SOIL (TERI WILLEY)

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